How Does McDonald Promotions and advertising affect their sales Coursework

How Does McDonald Promotions and advertising affect their sales - Coursework Example Research context A clear definition and formulation of research context is necessary as it helps in organising research efforts and ensures optimum utilisation of research process. In other words, research context lays down physical setting and environment in which research study will be undertaken. At many instances, research context is also termed and understood in terms of ‘experimental conditions’ or ‘study environment’. The underlying research study will be located and conducted in the context of national business. It is due to reason that McDonald’s is a national business as compared to regional or local business firm. In addition, underlying research study will pursue and operate in a hypothetical study environment or research context. The hypothetical study environment will be utilised to assess, determine, and prove whether advertisement and promotions affect the sales of McDonald’s or not. The assessment of the impact will help in ide ntifying whether formulated hypothesis is profound and acceptable in the present business setting or it is no longer valid and profound in today’s business world (Simchi-levi & Kaminsky 2003). ... The research study will throw light on the role that marketing and its tool can play in enhancing business position and sales potentialities (Mckenzie-Mohr 2000). The significance of research study is evident from both academic and commercial perspective. From academic perspective, the underlying research will facilitate the path of understanding implications and role of marketing. On the other hand, business firms will gain deep insight, understanding and encouragement for implementing marketing in their business philosophies with the help of present research study. Literature review Literature review makes use of secondary sources like books, magazines, journals, research papers and many more to search, gather, test, and evaluate crucial findings and results. This practice of investigating and exploring topic helps in solving research problem and outlining new findings and results. Marketing mix Ruddick (2012) throws light on the marketing mix in order to ascertain impact of promot ion and advertising on McDonald’s sales. The author explains that marketing mix contain four elements viz., product, price, place and promotion. All the components of marketing mix are strive towards improving market positioning and profitability of company. Among the four components, promotion play more significant role as it create direct impact on the customers attitudes and perception. It has been identified that companies paying more attention towards sales promotion and advertising are more likely to emerge as a favourite brand and purchase choice among customers. In this regard, sales promotion and advertising are the most commonly used promotional tools. McDonald’s makes frequent and regular use of these promotional tools in order to gain favourable